In a striking development that has sent shockwaves through Liberia’s broadcasting landscape, the Director General of the Liberia Broadcasting System (LBS), Eugene Fahngon, has issued a vehement call for MultiChoice to revisit its contentious agreement with Consolidated Group Inc., led by CEO Simeon Freeman.
This urgent plea comes in the wake of Freeman’s alarming refusal to include LBS in the lineup of channels offered through DSTV in Liberia, raising serious questions about the commitment of Consolidated Group to fostering a robust media environment in the country.
Fahngon’s comments underscore a growing frustration with the current state of affairs, where the absence of LBS from the DSTV platform not only undermines the national broadcaster but also stifles the potential for a vibrant broadcasting ecosystem in Liberia. “If MultiChoice is genuinely serious about doing business in Liberia, they must compel Simeon Freeman to prioritize our nation’s leading broadcaster, LBS,” Fahngon asserted. “Inclusion of LBS on DSTV would not only enhance the viewing options for Liberians but also create a more conducive business environment that could attract more customers to DSTV Liberia.”
The situation is further exacerbated by the stark reality that DSTV Liberia currently lacks the necessary facilities to adequately represent a service of its stature.
Fahngon’s call for a new agreement is not merely a request; it is a demand for recognition of the critical role that LBS plays in the media landscape of Liberia.
The absence of LBS from the DSTV lineup is a glaring oversight that threatens to alienate a significant portion of the Liberian audience and hampers the growth of the broadcasting sector.
As the CEO of Consolidated Group, Simeon Freeman must now confront the mounting pressure to rectify this oversight.
The implications of his decisions extend beyond corporate interests; they resonate deeply within the fabric of Liberian society, where access to diverse and locally relevant content is paramount.
The time has come for MultiChoice and Consolidated Group to demonstrate their commitment to Liberia by revisiting their agreement and ensuring that LBS is afforded the platform it rightfully deserves.
In an era where digital broadcasting is rapidly evolving, the stakes have never been higher.
The call for action is clear: it is time for MultiChoice to prioritize the inclusion of LBS on DSTV, not just as a matter of business strategy, but as a vital step towards fostering a thriving media landscape in Liberia. The eyes of the nation are watching, and the demand for accountability is louder than ever.
